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Title Market-driven management : strategic and operational marketing / Jean-Jacques Lambin, Isabelle Schuiliong.
Author Lambin, Jean-Jacques, 1933-
Published New York : Palgrave Macmillan, 2012
Edition 3rd ed
Detail 590 p. : ill. ; 25 cm
Subject
 
Added Author Schuiling, Isabelle, 1962-, jt.auth
Source Types Book
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